My Philosophy
Obtrusive advertising is not marketing.
Marketing is the art of solving other people’s problems – and of letting them know (in a way which appeals to them) that they can get the solution from you.
I offer
- Marketing consulting
- Help with online product launches
- Website checks and consulting
In a marketing consultation, we can e.g. clarify and discuss…
- strategic questions
(Whom do you want to reach? Where and how can you reach them? What’s the best way to proceed?)
- your target group
(Who belongs to your target group – and who doesn’t? What do these people want, and what do they expect from you? How do you address them?)
- your website, advertising material, …
(Do they fit you and your offer? Do they fit your target group? And your goals? Are they clear and understandable?)
- practical applications
(For example: How could an email series look like that converts your prospects into your customers?)
My background
More than 10 years experience in online marketing, product launches, salescopy, marketing of software and digital products, websites, targeting, …
… in my own projects and for other freelancers and small businesses. For a variety of target groups and markets. And in both English and German.
Recommended reading
Seth Godin: This is Marketing.