You’re doing your own stuff.
Your personal project. The small business which will make the world a bit better for all of us. A helpful service for other people.
What you do matters – to you and to the people you care about.
And since you pour your heart and soul into what you do, and also lots of creative ideas, your project or business is unique. There is not always a beaten path for you.
But that doesn’t mean that all your struggles are unique, and that nobody will ever understand them (even if it might sometimes feel that way when you talk to friends or your family…).
How do I know that?
Since 2009, I’ve been freelancing with my own projects, and since 2010, I’ve supported other people’s work and projects in various ways.
In short: I’ve seen a lot. Things and projects which went well. But more importantly, I’ve seen 1001 ways of why stuff didn’t go smoothly.
And one thing became very clear to me over time: There are three essential areas which make all the difference.
Your basis for success
These three areas are…
- and Marketing
Language is the basis for your communication with customers, clients, partners, freelancers, staff, …
Even image-heavy media like videos don’t work without language (good silent movies without written labels are pretty rare… 😉 ).
Thus, great, productive language is more important than ever if you want to stand out and reach your goals.
Without software, your life and work would be pretty much impossible nowadays:
You need the right software tools or apps, or you’ll drown in menial, time-intensive tasks – or depending on your business, you wouldn’t be able to reach your prospects and customers at all.
Or maybe you’ve got a great idea for a software of your own. You’d like to get that developed, but alas… you have no experience with software development and need help along the way.
Either way: Handling software and taking well-founded decisions about it can be a huge challenge.
The term marketing is often used as a synonym for „advertising“ – and honestly, who likes advertising?
But marketing is a lot more than heavy-handed, obtrusive advertising: Marketing is the art to solve other people’s problems, and let them know that you’ve got the solution they are looking for.
Taken together, language, software and marketing are the basis of your success.
Think about it like interconnected gears which are essential for driving your project:
If these three gears work smoothly, both on their own and together, you’ve already eliminated some of the biggest hurdles and problems.
(And vice versa: If one of these gears is stuck, all the rest isn’t moving smoothly either.)
That’s why I’m offering my support to freelancers, startups and small businesses:
To help you with these three fundamental gears – so that everything else is working smoothly for you, too.